The potential of multi user Flash Streaming is being used to full potential by the BBC and ITV for streaming all the matches from the FIFA 2010 World Cup. The BBC has led the way in streaming all its content via Akamai and Native thus facillitaing live tv content via the internet. However the BBC and ITV have used RTMP in earnest for World cup video, ITV in particular seems to be streaming via a combination of traditional RTMP and the new RTMFP peer to peer (not confirmed but it does seem so). In addition the addition of a text chat to allow for user comments during the matches is a stroke of genius. I have not enjoyed watching a match as I did yesterday during the England v USA match. Vive la Adobe, Vive la RTMP